“Powered By People” represents collective strength and community-driven progress. It embodies the limitless opportunities for growth and achievement. HOSA’s success becomes not just a destination, but an ongoing journey fueled by the power of unity.

For the 2024–2025 year, we are an identity with power at its core. The lightning symbolizes the dynamic energy and interconnectedness of people. The lightning bolt represents sudden bursts of innovation and inspiration, while the gears signify the collaboration and synergy of diverse talents and skills.

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The logo encapsulates the enduring spirit of collective action and progress, the endless possibilities and boundless unity as we embark on a journey of growth and discovery, propelled forward by the strength of collaborative effort. We can talk about change or be the change we want to be. Every great innovation in this world is POWERED BY PEOPLE.

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Affiliated members can submit a brand design concept, which will include the 2025 Missouri HOSA State Leadership Conference t-shirt and trading pin design. Design submissions will be voted on at the Missouri HOSA 2024 Fall Leadership Conference scheduled for October 27-28, 2024 by all registered participants. The submission deadline is Tuesday, October 15, 2024.